Matt Holfelner Image

Hi, I'm Matt. I design end to end UX experiences for clients in logistics, healthcare, retail and other industries.

My Background

Currently, I am open to new opportunties. Previously, I was a Senior User Experience Designer at g2o. I designed end to end UX experiences for clients in retail and other industries. Before that, I was Sr. UX architect at Humana designing clinical experiences on and These experiences translate clinical jargon into easy to understand experiences, and provides members information vital to their health. I also designed experiences on Caregiver, which provides an experience for members who take care of a family member or friend who has Humana Medicare. I've also designed new experiences for Humana Points of Care, Humana's social network for medicare members to communicate with their Caregivers and Care Managers. I advocated for user centered design in all Medical IT products offered at Netsmart Technologies. I primarily was involved with innovations such as the Primary Care App, Netsmart’s mobile solution to integrate behavioral health information with primary care office visit. I performed usability tests for meaningful use certification on Netsmart’s CareRecords.

Prior to being a designer, I began my career in healthcare as a mental health technician at Deaconess Cross Pointe in Evansville, IN. As the facility was implementing their EHR, I realized that many nurses and technicians were frustrated with the move from paper charting to digital charting. So, I pursed a Master's in human computer interaction design at Indiana University. At IU, I was a part of the Pervasive Health Information Technology Lab, and performed usability studies at Centerstone Research Institute (CRI) on their internally developed CenterNet EHR.

Outside of project work, I am interested in new computer interaction paradigms. I enjoy tinkering with the Raspberry Pis, adaptive interfaces (see Summoning the Next Interface),and AI. Also, I study cultural history of technology. If we do not learn from our history, we are doomed to repeat it. We cannot erase the social history of our devices and practices.

Also, I draw inspirations from: Bret Victor, Alan Cooper, Bill Buxton, Don Norman, Genevieve Bell, Gordon Mackenzie, Sherry Turkle

My Ideal Design Process


First, I find facts, assumptions, user's opinions and feelings(perferably before exploring their expressions) around the problem. Common tools used are contextual observations and interviews, personas, and inferences. After exploring the users problems, I would examine the artifacts (both digital and analog) they use.


Next, I explore assumptions found in research or chosen by the team through the creation of different concepts. Techniques could range from basic whiteboard sketches, wireframing and protoytping.


Finally, I apply a heuristic model of user behavior to see how a protoytpe will work. Then, I test with real users. We will walk through scenarios using the product. Scenarios are generated between the stakeholders and other designers.


Design is both about making things and how to make things. More importantly, we seek to know why it is being made. Good understanding of the intentions and motivations behind a design will result in high quality.


Designers do not exist in vacuums. Teams challenge us to be better. Communities give us a foundation for our work


Designers work in value systems. We use our values to create designs, and seek to understand how those designs fit in the community.

© 2013-2020 Matthew Holfelner. Rights to work and logos displayed above may be reserved to their respective company, otherwise all rights reserved.